To demonstrate through research and practical projects, that caring for the environment is good for business and organizational efficiency, in the short term as well as the long term.

To advise and support individuals, communities, businesses and other organizations to create a more sustainable culture that encourages the evolution and widespread adoption of thinking and practices that are economically competitive, environmentally sound and socially responsible.

To work with other stakeholders to make the Highlands and Islands a region internationally renowned for its understanding and application of sustainable development.